Our Leadership

David Titlebaum

David Titlebaum

President & Founder
Pulling inspiration from his 25-year career as a key executive for three of the most iconic businesses in the industry (Robert Allen/Ametex Fabrics, Kravet Fabrics and Richloom Fabrics), David brings a broad and diverse understanding of the entire home textiles market to our customers. These experiences provide our customers with a unique resource for design-leading fabrics and forward-thinking business ideas.

luis cano

Luis Cano

VP Operations
Luis oversees the operations and inside of the business which includes: IT, Converting, Purchasing, Customer Service, Warehousing, and Quality Control. Luis has an extensive and broad background in the home furnishings industry. He was most recently the co-owner of Maco Inc, an outdoor fabric converter, and has worked in key management positions with Robert Allen/Ametex, Richloom, Kravet and Thibaut. Luis is the consummate professional always ensuring our customers and suppliers receive the most innovative service the industry has to offer.


Katherine Shoaf

VP of Merchandising and Sales
With over 20+ years experience working alongside some of the industries top leaders, Katherine joins Radiate with a well-rounded knowledge of design, merchandising and sales. Fueled by a love for textiles, she is passionate about staying on top of the latest industry trends. She also believes that the key to success is developing strong customer relationships. She currently serves on the International Textile Alliance Board of Directors and is a committee member on the Educational Foundation which promotes the growth and development of future industry leaders.


Cheryl Griffin

Director, Strategic Sales Operations
Cheryl joined the Radiate Team in February 2019. After working with some of the top fabric companies in our industry, she brings with her over 30 years of experience specializing in Customer Service and Operations. Cheryl is responsible for our customer service relationship management and is dedicated to making the customer experience the best in the industry. Her job…” Keep the Customer Happy”.

Alexis MacGregor

Alexis MacGregor

Director of Design
Alexis brings over 15+ years of design experience along with a great depth of technical knowledge to the Radiate team. She graduated from FIT in 2007 with a degree in Textile Development and Marketing. She then went on to work in the Upholstery division at Richloom Fabrics Group, solidifying and growing her passion for woven fabrics. Alexis not only brings a keen design eye to the team, but her rapport with customers and willingness to work one on one with them adds a different dimension to her title “Director of Design”.  


Tracy Roche

Warehouse Manager
Since Radiate first stepped foot in High Point, THR, our warehouse and logistics manager, has been the driving force behind our warehouse, overseeing receiving, warehousing, and distribution operations. Tracy graduated from Winthrop University with BA in Art and Psychology and spent the next 14 years as a community activist and educator. Most recently, she worked for Thompson Enterprises overseeing the retail side of business, including web-based sales and distribution.

As a lifelong seamstress, she specializes in creating unique, custom clothing and home décor. She works well under pressure, self-disciplined to ensure daily processes run smoothly while flexible enough to change plans last minute if needed. Her dedication and attention to detail put our customer’s needs at the forefront.


Jake Titlebaum

Sales Representative
Jake started at Radiate in 2021 after spending the entirety of his professional career working in sports for the Tampa Bay Buccaneers and the New York Mets. Jake’s primary focus is sales and customer service, but he is also lending a hand with merchandising and operations. As the 4th generation in his family to enter the industry, Jake is passionate about making an impact in the business.